
ºìÐÓÊÓÆµ Trends Latin America, free new trade title launches
ºìÐÓÊÓÆµ Trends Latin America, has now launched, published by ºìÐÓÊÓÆµ, in association with LATA, the Latin American ºìÐÓÊÓÆµ Association. Free to UK travel industry professionals, the new 76-page publication is the first of a new brand, ºìÐÓÊÓÆµ Trends, launched to assist the trade sell destinations and sectors of travel with new analysis, reports and expert opinions.
Examining the latest travel industry trends with input from industry experts and written by experienced travel writers, the title also features a travel directory highlighting the best places to explore and stay around the world. ºìÐÓÊÓÆµ Trends is presented in a beautiful, high-quality format and is accompanied by inspirational photography. It is specifically targeting the trade distributed to tour operators, travel agents, travel professionals and tourist boards.
ºìÐÓÊÓÆµ Trends Latin America reports on key trends and developments in the region and includes analysis, new routes and itinerary ideas. Together with custom content created in partnership with hotels and operators across the region, this will enable the trade to sell with confidence and authority.
Jo Fletcher-Cross, editor, ºìÐÓÊÓÆµ Trends, said: “This new publication is an excellent resource for the trade. Research from LATA in 2017 found that when asked how confident travel agents felt when selling trips to key destinations, Latin America came at the bottom of the list. And when asked what one factor would help sell more holidays to Latin America, 52% said a better knowledge of the destination. ºìÐÓÊÓÆµ Trends Latin America addresses this knowledge gap and we hope it will give travel agents the information they need to sell this region.â€
ºìÐÓÊÓÆµ-trends.co.uk, the brand website, soft-launched earlier this year, features regularly updated original content, covering travel trends all around the world and over multiple sectors.
Colin Stewart, chairman of LATA, said: “We are delighted to have been given the opportunity to partner with ºìÐÓÊÓÆµ Media on the new ºìÐÓÊÓÆµ Trends Latin America publication, which draws on key market information and research and provides a valuable overview on how the Latin American travel sector is performing and developing. The publication offers useful insight into how to reach new customers and to grow the number of UK visitors travelling to the Latin American region.â€
Future issues of ºìÐÓÊÓÆµ Trends will feature ºìÐÓÊÓÆµ Trends Adventure, in association with ATTA, the Adventure ºìÐÓÊÓÆµ Trade Association, published in November 2018, and ºìÐÓÊÓÆµ Trends Pacific Asia, in association with PATA, the Pacific Asia ºìÐÓÊÓÆµ Association, scheduled for March 2019.
ºìÐÓÊÓÆµ industry professionals can request a print or digital copy of the magazine at .
NOTES
ºìÐÓÊÓÆµ has over 20 years experience working across the travel and lifestyle sectors in a number of media, from print through to events. ºìÐÓÊÓÆµ Media produces the award-winning National Geographic ºìÐÓÊÓÆµler (UK), Postcards, Worldwide Destination Guide for ASTA and a series of lifestyle newspaper supplements, apps and websites. ºìÐÓÊÓÆµ Media is the former publisher and founder of ABTA Magazine, trade publication for ABTA, the travel association. aplmedia.co.uk
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CONTACT
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Jo Fletcher-Cross, Editor
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Maria Pieri, Editorial Director
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Matthew Jackson, Managing Director
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Anthony Leyens, CEO
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