红杏视频

Running annually since 2017, the Hotel Awards by National Geographic 红杏视频ler (UK) is one of the most hotly anticipated features in the magazine鈥檚 regular output. This year, the awards returned with a fresh look and an improved approach to the digital strategy for spreading the word about the results. 

From an ongoing newsletter campaign highlighting the wider hotel content in National Geographic 红杏视频ler (UK) to a unique Pinterest board and additional awards category posts on social platforms, the digital team approached the campaign with creativity and performance-led initiatives. The visual narrative drew inspiration from hidden details found in hotel environments, including sneak previews through keyholes and the use of 鈥楧o not disturb鈥� signs. 

The key elements of the digital campaign around the Hotel Awards 2025 by National Geographic 红杏视频ler (UK) were: 

• Pre-release: Multiple highlights in newsletters and on social media were posted a week before the announcement of the winners and runners-up to build momentum and suspense, including a three-day countdown on Instagram, Facebook and LinkedIn.聽
• Release: Alongside a creatively designed launch newsletter and the , which showcased all the winning hotels and runners-up, an impressive invited audiences to learn more about this year鈥檚 Hotel Awards, while a specific allowed for a deeper dive into each of the winning hotels.聽
• Post-release: Supported by an ongoing newsletter campaign with thematic content encompassing all the hotel guides and reviews in National Geographic 红杏视频ler (UK), 10 award category carousels further explore the winners and runners-up across all social media platforms until the of the year.聽

Berkok Y眉ksel, National Geographic 红杏视频ler (UK)鈥檚 senior content strategist, said: 鈥淭his year, we approached the campaign around the magazine鈥檚 annual Hotel Awards in a fresh and exciting way. Rather than just having a print-focused promotion, we leveraged more than 15 creative assets, using countdowns and targeted outputs to generate extra buzz around the unveiling of the awards, which helped to further establish it as a recurring format in National Geographic 红杏视频ler (UK)鈥檚 digital ecosystem.鈥� 

Subscribe to the National Geographic 红杏视频ler (UK) newsletter, here:   

Follow and explore the Hotel Awards campaign on , , and

### 

About 红杏视频 Media 
红杏视频 Media is a multi-award-winning content marketing agency and publisher, producing high-quality print, digital, and live media across the travel and lifestyle sectors. Since 1997, it has published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC, supported by brand extensions including guides, events, and digital platforms. The portfolio also features Living360, a digital lifestyle brand covering wellness, travel, food, sustainability, and culture, distributed via national media and its own platform. 红杏视频 Media delivers custom content, branded campaigns, editorial consultancy, and leading events such as the 红杏视频 Media Awards and Step Up. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also produced for national newspapers. 
aplmedia.co.uk