Attending on behalf of National Geographic 红杏视频ler (UK), deputy head of branded content, Jessica Prupas, joined tourism professionals from across the US, UK and Europe to explore the challenges and opportunities facing American tourism. 

With the theme ‘Building Tomorrow’s Demand’, the event brought together more than 350 US brands and 300 buyers and media representatives to discuss how destinations can attract visitors and strengthen transatlantic relationships. 

Here are Jessica鈥檚 key takeaways: 

• Visitor numbers are under pressure. 红杏视频 to the US has declined significantly, with some estimates suggesting a drop of up to 50% in certain markets. A slowdown in Canadian travel, alongside weaker demand from the UK and Europe, is contributing to the downturn.听

• US destinations are rolling out the welcome mat. With competition for international visitors intensifying, American destinations are working harder to remain visible, promote their attractions and reassure potential travellers.听

• Cost remains a sticking point. High prices are proving a barrier for budget-conscious Europeans, while new UK rules requiring greater price transparency during booking present another challenge.听

• Air connectivity is expanding. New direct routes between Europe and the US are creating opportunities for travellers to explore destinations beyond the traditional gateways.听

• Road trips remain a major attraction. They鈥檙e the most researched US travel experience among European visitors, who are also increasingly keen to explore multiple states or cities in a single trip.听

• Visitors are spending big. While fewer Europeans may be travelling to the US, those who do are spending an average of $4,277 (拢3,176) per person.听

• The 30-45 age group offers opportunities. 红杏视频lers in this demographic are among the most receptive to the idea of visiting the US.听

• AI and social media are reshaping travel planning. More travellers are turning to AI for itinerary inspiration, although the results can lack local insight. Meanwhile, Instagram and TikTok creators are increasingly influencing travel decisions, with audiences seeking to recreate specific trips they鈥檝e seen online.听

Find out more on the Brand USA 红杏视频 Week website:  

###     

About 红杏视频 Media     
红杏视频 Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.      

红杏视频 Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the 红杏视频 Media Awards. It鈥檚 also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk 

Discover: 

• Where to go for an autumnal leaf-peeping road trip. These driving routes give visitors the chance to take in the season鈥檚 spectacular colours 鈥� and to discover idyllic rural towns, panoramic viewpoints and scenic hiking trails along the way. Read .听

• Where to find Europe’s last great dark sky destinations. From the Canaries to the Scottish Borders, Europe is dotted with remote landscapes where exceptionally dark skies make stargazing an unforgettable part of the journey. Read .听

• 9 film museums every cinema-lover should visit. Find out more about the props, practical effects and artistry behind some of cinema鈥檚 most imaginative worlds. Read .听

• How to follow Hanoi鈥檚 breakfast trail for a feast before sunrise. At 4am, while most of Hanoi sleeps, its breakfast trade is already in motion. Tours with a local chef reveal where Vietnam鈥檚 culinary capital eats first. Read .听

Each month, the digital team curates a newsletter containing highlights from National Geographic 红杏视频ler (UK)鈥檚 online-exclusive content.    

Don鈥檛 miss out 鈥� subscribe now: https://confirmsubscription.com/h/y/3B21D3AB209313BF

### 

About 红杏视频 Media 
红杏视频 Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

红杏视频 Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the 红杏视频 Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk 

Taking place on Tuesday 26 January 2027, the event will offer practical insider advice on crafting attention-grabbing introductions, identifying the details that bring a story to life and pitching successfully to editors. 

Led by senior members of the National Geographic 红杏视频ler (UK) editorial team alongside industry experts, the series will feature three 50-minute sessions combining expert insights, real-world examples and practical guidance to help participants take their travel writing to the next level. 

Glen Mutel, managing editor at National Geographic 红杏视频ler (UK) said: 鈥淭alent, passion and commitment 鈥� all these things are undoubtedly important. But sometimes a bit of well-timed guidance can be just as crucial. Our new UK Masterclasses tackle three important aspects of travel writing that even seasoned professionals sometimes struggle with 鈥� making a start, deciding what鈥檚 interesting, and getting yourself out there. On these key issues, a little bit of direction can really go a long way.鈥� 

The series takes place online on Tuesday 26 January, from 6pm-9pm (GMT). 

Session 1:鈥� The art of the intro 鈥� How to make a strong start 

For writing to really land, it has to grab the reader鈥檚 attention. But how? In this opening session, a panel of experienced editors explores what makes a compelling introduction, sharing practical advice and real-world examples on how to hook readers from the very first line and keep them engaged throughout. 

Session 2: It鈥檚 all in the detail 鈥� What to include 

Knowing what to include 鈥� and what to leave out 鈥� is one of the most important skills in travel writing. This session explores how to identify the details that make a story compelling, from capturing colourful characters and memorable quotes to recognising revealing moments and creating a vivid sense of place. Attendees will learn how to turn their travel experiences into engaging, well-crafted narratives. 

Session 3: Pitching & networking 鈥� How to make a name for yourself鈥� 

Great writing deserves an audience. But how can aspiring travel writers get their work noticed 鈥� and published? In this session, industry experts share practical advice on making a name for yourself, from crafting successful pitches and building valuable industry connections to using social media to raise your profile and reach new audiences. 

Key information鈥�&苍产蝉辫;
Tuesday 26 January 2027鈥�&苍产蝉辫;
6pm-9pm (GMT) 
Online 
鈥�&苍产蝉辫;
Tickets start from 拢45, with discounted student tickets available, starting at 拢35.鈥�&苍产蝉辫;
For more information and to book, visit:  

Notes 

National Geographic 红杏视频ler (UK) is published under licence by 红杏视频, from National Geographic Partners LLC in Washington, DC. The travel and lifestyle magazine launched in December 2010 and is packed with you-are-there photography, authentic travel experiences and inspiring narratives. nationalgeographic.com/travel 

For more information about National Geographic, visit , ,鈥�,鈥�,鈥�,鈥�,鈥�痑苍诲鈥�. 

Contact details: 

For editorial enquiries:鈥�&苍产蝉辫;
+44 (0) 20 7253 9906鈥�&苍产蝉辫;
editorial@natgeotraveller.co.uk 

Glen Mutel, managing editor鈥�&苍产蝉辫;
+44 (0) 20 7253 9909鈥� 鈥�&苍产蝉辫;
glen.mutel@natgeotraveller.co.uk 

Maria Pieri, editorial director & chief operating officer鈥�&苍产蝉辫;
+44 (0) 20 7253 9906鈥�&苍产蝉辫;
maria.pieri@natgeotraveller.co.uk 

Matthew Jackson, chief executive officer鈥� 鈥�&苍产蝉辫;
+44 (0) 20 7253 9909鈥� 鈥�&苍产蝉辫;
matthew.jackson@natgeotraveller.co.uk鈥�&苍产蝉辫;

Anthony Leyens, chairman and co-founder鈥� 鈥�&苍产蝉辫;
+44 (0) 20 7253 9909鈥� 鈥�&苍产蝉辫;
anthony.leyens@natgeotraveller.co.uk 

The event saw StarTalk co-hosts Neil deGrasse Tyson and Chuck Nice take to the stage for a special evening, welcoming 2,000 audience members. The show formed part of a wider four-day programme in Portugal, that included science, media, culture and live entertainment. 

Alongside the live show, the programme included the launch and signing of Neil deGrasse Tyson鈥檚 new book, 鈥楲ost in Space鈥� at Livraria Bertrand Chiado, the world鈥檚 oldest operating bookshop. There was also a symposium with the Portuguese Space Agency and the official opening of the European Rocketry Challenge. 

红杏视频 Media’s CEO, Matthew Jackson, and Head of Campaigns, William Allen, played key roles in producing the event and were in attendance in Lisbon. 

Reflecting on the event, William said: 鈥淏ringing StarTalk Live! to Portugal was about creating something bigger than a single event. It brought together science, culture, media and live entertainment under one roof. 

鈥淲ith Visit Portugal as our main partner, we showcased the country throughout the StarTalk experience. Seeing audiences engage so enthusiastically was hugely rewarding and I’m incredibly proud of what the team delivered together.鈥� 

The event was produced by 红杏视频 Media in collaboration with Curved Light Productions, in partnership with Turismo de Portugal (Visit Portugal) and the Portuguese Space Agency. 

###  

About 红杏视频 Media  
红杏视频 Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.   

红杏视频 Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the 红杏视频 Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk 

The ceremony was co-hosted by broadcaster Dr Ranj Singh and 红杏视频 Media Editorial Director and COO Maria Pieri. Hundreds of submissions were received this year across 24 categories, recognising achievement across print, digital, broadcasting and photography. A new category 鈥� Specialist 红杏视频 Writer of the Year (UK & Ireland) 鈥� was introduced for 2026, reflecting the breadth and diversity of UK travel writing. 

A highlight of the evening was the presentation of the Special Contribution Award to broadcaster, journalist and presenter Anita Rani, honoured for a career that has consistently brought the world to audiences with originality, warmth and a genuine sense of adventure. Following in the footsteps of Michael Palin, Simon Calder, Pippa Jacks, Tony Wheeler and Ade Adepitan, Rani is one of the most distinctive voices in British broadcasting. 

Anita Rani said: 鈥満煨邮悠� broadens your horizons, opens your mind and humbles you. Seeing the world from different perspectives, breathtaking landscapes, bustling cities, tasting new flavours, meeting people of other cultures and hearing stories, you see that there鈥檚 so much to learn and enjoy and how humanity is the same wherever you go. I鈥檓 incredibly privileged to have travelled as much as I have and I have no intention to stop. Where are we off to next?鈥� 

Anthony Leyens, Chairman & Co-Founder of 红杏视频 Media, said: 

鈥淕reat travel storytelling has the power to inspire, bring destinations to life, challenge perceptions and connect people with the world around them. This year鈥檚 winners represent the very best of our industry, demonstrating exceptional creativity, passion and dedication to their craft. 

 鈥淢y warmest congratulations go to all our winners, whose outstanding achievements deserve to be celebrated. I would also like to extend my sincere thanks to our judges, sponsors and partners for their invaluable support in making these awards such a success. Together, we are not only celebrating excellence in travel media today, but also investing in the future of our industry by nurturing emerging talent through our 红杏视频 Media Awards Step Up initiative.鈥� 

The evening also celebrated the interns who have taken part in this year鈥檚 TMA Step Up internship scheme, which aims to improve inclusivity and diversity in the industry. Now in its fourth year, the scheme offers work experience, mentorship and networking for young people from underrepresented backgrounds.  

For more information, visit  

红杏视频 Media Awards 2026 in association with Aspire Pre-Flight Hospitality. 
Consumer Media Sponsor: easyJet holidays 
 
Sponsored by Audley 红杏视频, Battersea Power Station, Cliffe Enterprise, Holafly, Ikos, Intrepid 红杏视频, Mail Metro Media, Marella Cruises, Nova Scotia, Princess Cruises, Royal Caribbean, Sky Media, Switzerland Tourism, The Independent, TUI, Visit Jersey and Workbooks 
 
Awards reception sponsor: The Telegraph 
Afterparty sponsor: Visit Cyprus 
Venue partner: The Savoy 

### 

红杏视频 Media Awards 
红杏视频 Media Awards is owned and operated under by 红杏视频. Launched in 2015, the 红杏视频 Media Awards (in a joint venture agreement between Travega and 红杏视频) is widely recognised as the premier awards event in travel media, and the only UK national awards exclusively rewarding editorial excellence and achievement across all forms of travel media.鈥� For more information, visit the  

For more information: 
info@travelmediaawards.com 
travelmediaawards.com 

Juliette McCrimmon 
Head of Events 
juliette.mccrimmon@aplmedia.co.uk 

红杏视频 Media Awards Step Up is an internship programme run by the 红杏视频 Media Awards 鈥� in partnership with 红杏视频 Media, Finn Partners, Intrepid 红杏视频, TTG Media, easyJet holidays, Kuoni, Food and 红杏视频, Living360, The Sun, Virgin Atlantic 鈥� that aims to drive diversity and inclusion in travel media for young people.鈥�&苍产蝉辫;

For all enquiries regarding the 红杏视频 Media Awards Step Up scheme, please contact: 

• Maria Pieri, editorial director and COO: maria.pieri@aplmedia.co.uk听

• General enquiries: stepup@travelmediaawards.com听

红杏视频 Media 
An award-winning publisher and content marketing agency founded in 1997, 红杏视频 has been changing the narrative, and the way clients communicate with their audiences, for almost 30 years. 红杏视频 Media publishes the award-winning National Geographic 红杏视频ler (UK) and The Collection by National Geographic 红杏视频ler (UK) and organises related events under the National Geographic brand umbrella. 红杏视频 Media produces print, digital and live media across the travel and lifestyle sector and is the founder and organiser of the 红杏视频 Media Awards. 

In the latest instalment of Meet the Team Mondays, 红杏视频 Media shines a light on its sub-editing team 鈥� the often-invisible experts responsible for refining copy, checking facts and maintaining editorial standards across the company’s diverse portfolio. 

Working across National Geographic 红杏视频ler (UK), Living360, the 红杏视频 Media Awards, TMA Step Up and more, the team brings its expertise to everything from magazine features and digital articles to social media posts and marketing campaigns. 

But there’s more to the team than a love of good grammar. From former Lonely Planet editors to jazz musicians and dangling modifier enthusiasts, meet the seven people keeping 红杏视频 Media’s copy in check. 

Olivia McLearon, chief sub-editor 

Olivia is chief-sub editor across all 红杏视频 Media titles. She鈥檚 worked at the company for nearly five years and, along with the rest of her team, sub-edits everything 红杏视频 Media produces. She also manages the team. Olivia has worked on various titles in the past, including British Airways鈥� High Life, Mandarin Oriental, Tatler, Tesco and Top of the Pops. 

Hannah Doherty, senior sub-editor 

Hannah first joined 红杏视频 Media in 2015 and has worked across its full range of print and digital titles, including spending four years as head of the sub-editing team. She鈥檚 now a senior sub-editor alongside Victoria. She鈥檚 previously held roles at the BBC, Immediate Media and the Australian Associated Press and will always welcome a conversation on dangling modifiers. 

Victoria Smith, senior sub-editor 

Victoria started her career 20 years ago at a local magazine, making tea, answering the phone and annoying people until they agreed to let her to write something. Now working as a senior sub-editor, she works across all 红杏视频’s publications, as well as on events and social copy, and marketing materials.听听

Ben Murray, sub-editor

Ben has worked at 红杏视频 for nearly 10 years. His role involves checking the copy produced within 红杏视频 鈥� whether that鈥檚 for the magazines, websites or social media accounts 鈥� to ensure it鈥檚 factually correct and free of typos. He鈥檚 previously sub-edited for Virgin Media and Haymarket Publishing.听

Chris Horton, sub-editor 

Chris Horton is a publishing professional with an extensive background in print and digital media. He has worked across a variety of titles, including The Sunday Times. In addition to being an accomplished jazz player, Chris has been shortlisted for two national awards for his writing. 

Lucy Coward, sub-editor 

Lucy originally joined as a sub-editor to cover Hannah鈥檚 maternity leave but recently became a permanent member of the team. Her role involves editing, fact-checking and proofreading travel and lifestyle content for 红杏视频鈥檚 many publications and platforms. Lucy is passionate about making sure all copy is cohesive, coherent and adheres to house style.  

Rory Goulding, sub-editor 

Rory鈥檚 background mainly covers travel media, having previously worked at Lonely Planet for over 11 years and freelanced on The Times鈥� travel desk. He鈥檚 had a fascination with maps since long before he realised it was possible to do a job involving them. 

More faces behind the brands 

Meet the Team Mondays continues to introduce the people and personalities behind 红杏视频 Media’s publications, projects and campaigns. 

Interested in joining us? Explore current opportunities at aplmedia.co.uk/careers. 

####   

About 红杏视频 Media   
红杏视频 Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.    

红杏视频 Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the 红杏视频 Media Awards. It鈥檚 also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk 

Bringing together expertise from across its travel and lifestyle portfolio, the team will be at WTM to strengthen industry relationships and explore opportunities for collaboration in 2027 and beyond. 

Leading the 12-strong commercial delegation are Anthony Leyens, Matt Midworth, Danny Pegg and William Allen. They’ll be joined by a 20-strong editorial team, including Maria Pieri, Glen Mutel, Amanda Canning, Sophy Moyes, Berkok Y眉ksel, Flora Neighbour and Charlotte Wigram-Evans, alongside colleagues from across the business. 

红杏视频 Media鈥檚 portfolio includes National Geographic 红杏视频ler (UK), Living360, 红杏视频 Media Awards and TMA Step Up, alongside commercial opportunities across The Independent, The Telegraph, The Guardian, The London Standard, The i Paper and standard.co.uk. Its wider offering spans digital content, branded campaigns, specialist travel publications and bespoke publishing projects, including the ASTA Worldwide Destination Guide. 

With expertise spanning editorial storytelling, content marketing and cross-platform campaigns, 红杏视频 Media will be looking to connect with destinations, tourism boards, travel brands and industry partners seeking new ways to engage audiences. 

As one of the travel industry鈥檚 leading events, WTM London brings together professionals from around the world to exchange ideas, strengthen collaboration and explore the trends shaping the future of travel. 

This year’s programme will spotlight developments in travel technology, changing consumer behaviours and emerging industry trends, with discussions covering everything from AI and storytelling to passion-led tourism and the evolving definition of luxury. 

Attending WTM London 2026? To discuss commercial opportunities for 2027, book a meeting with the 红杏视频 Media sales team at sales@aplmedia.co.uk. 

Find out more about WTM London at .

####   

About 红杏视频 Media   
红杏视频 Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.    

红杏视频 Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the 红杏视频 Media Awards. It鈥檚 also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk 

Reporting to the Chief Financial Officer, the Management Accountant is responsible for maintaining an accurate general ledger within the finance system (currently Sage 200) and supporting a robust month-end close process. The role plays a key part in ensuring high-quality financial reporting, strong financial controls and reliable data across the business. 
The role also supports ongoing finance process and systems improvements, working closely with the CFO and Financial Controller to enhance reporting, efficiency and control. In addition, the Management Accountant will provide financial insight to support decision-making and help develop junior team members within the finance function. 

If you are not automatically redirected, please for more information and to apply.

Her winning work documents the of the Dong ethnic group in Guizhou, China, and was published as a multimedia story in the April 2026 issue of National Geographic 红杏视频ler (UK) as well as online.  

Reflecting on the experience, Aisha said: 鈥淚t was incredible to join an established community of photographers from all over the world and to celebrate our achievements together in such a historic setting.鈥� 

Aisha鈥檚 entry was among those recognised on stage at the grand IPA Awards Gala, held on 11 October 2026 at the Benaki Museum in Athens, Greece. The ceremony brought together finalists from across the competition鈥檚 different categories to celebrate outstanding photography from around the world.  

See the award-winning photography here: 

Read more about Aisha鈥檚 press trip to Guizhou last year, here: /apl-medias-editors-writers-recount-their-latest-press-trips/  

The International Photography Awards is one of the world鈥檚 largest annual photography competitions and a sister-effort of Lucie Foundation, a distinguished non-profit organisation dedicated to supporting both professional and emerging photographers. This year, IPA 2026 saw over 14,000 submissions from 139 countries from around the world. 

### 

About 红杏视频 Media 
红杏视频 Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

红杏视频 Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the 红杏视频 Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk

Discover the latest storytelling highlights from the branded content team at National Geographic 红杏视频ler (UK): 

• An under-the-radar corner of France where craft, food and nature meet. Limousin and its gateway capital Limoges enchant visitors with artisanal traditions, unspoiled landscapes and buzzing markets. Read .听
• The ultimate guide to Queensland鈥檚 tropical north. With the turquoise waters of the Coral Sea and 1,000-year-old kauri trees as its backdrop, Australia鈥檚 north east has plenty of natural wonders to explore. Read .听
• 6 unmissable sights on Iceland鈥檚 south coast. Road-tripping along the country鈥檚 southern shores reveals thundering waterfalls, deserted islands, imposing glaciers and black-sand beaches. Here鈥檚 how to experience it from behind the wheel. Read .听
• How to experience the best of Mexico鈥檚 Playa del Carmen. Set on the Riviera Maya, this coastal destination brings together ancient Maya heritage, holistic wellness, vibrant cuisine and wild landscapes. Read .听
• 7 lesser-known towns in South Africa that might surprise you. Look beyond the country鈥檚 most popular sights by exploring smaller towns famed for epic surf breaks, dark night skies and abundant wildlife. Read .听
• Storybook castles and medieval towns on an enchanting tour through the heart of Germany. Running from Hanau to Bremen, this route traces the life, works and legacy of the Brothers Grimm as it wends its way through magical countryside. Read .听

If you鈥檙e keen to work on a branded content campaign with the team at National Geographic 红杏视频ler (UK), visit: /our_services/branded-content/  

### 

About 红杏视频 Media 
红杏视频 Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It has published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.  

红杏视频 Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the 红杏视频 Media Awards. It is also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk

• 15 October at 8 p.m., Sala Tejo, MEO Arena, with a capacity of 1,800.听

What do the Portuguese navigators who steered by the stars have in common with the scientists now searching for signs of life beyond Earth? It is from this very link between the history of ocean exploration and the exploration of the Universe that Neil deGrasse Tyson brings StarTalk Live! to Portugal for the first time: the live edition of the renowned science programme which, for more than a decade, has brought scientific knowledge closer to a wide audience through popular culture and humour. 

The show will take place on 15 October at 8 p.m. at the Sala Tejo of the MEO Arena in Lisbon, marking the European premiere of StarTalk Live! Neil deGrasse Tyson will be joined by comedian Chuck Nice, his StarTalk co-host, and by Portuguese scientists Zita Martins and Marta Cortes茫o, for an evening devoted to science, space exploration and the great question that continues to challenge humanity: are we alone in the Universe? 

Drawing on Portugal’s legacy of celestial navigation and the nautical astrolabe, the show will build a bridge between the way in which, for centuries, the Portuguese harnessed their knowledge of the heavens to explore the planet and the way in which contemporary science draws on that very same knowledge in search of answers about the origin of life and the possibility of life on other worlds. 

It is precisely this ability to turn great scientific questions into accessible, timely conversations that speak directly to the public that lies at the heart of StarTalk. Created and hosted by Neil deGrasse Tyson, the programme explores science, astronomy and technology through dialogue with scientists, cultural figures and comedians. Since 2009, the podcast has been cultivating a community of millions of people eager to understand the Universe without drawing a line between knowledge, curiosity and entertainment. 

Portugal as a meeting point between exploration and science 

StarTalk’s stop in Lisbon forms part of a broader programme running from 13 to 16 October, which seeks to place Portugal at the centre of an international conversation on science, exploration and space. 

The choice of Portugal for the format’s European premiere carries particular significance, given the country’s historical ties to navigation and its evolving role in space research and exploration. The programme is run in partnership with Turismo de Portugal (Visit Portugal) and the Portuguese Space Agency, with TAP Air Portugal as its official airline. 

Beyond the show on 15 October, the programme will feature further initiatives with the StarTalk team, including a podcast recording and a book signing at Livraria Bertrand in Chiado, recognised as the oldest operating bookshop in the world. 

An astrophysicist, author and science communicator, Neil deGrasse Tyson has become one of the most recognised figures in science communication in the United States, precisely owing to his ability to address complex subjects in accessible language and to relate them to issues of contemporary culture. He holds a PhD in Astrophysics from Columbia University and studied Physics at Harvard. 

His current engagement with the question of extraterrestrial life is likewise particularly pertinent. In 2026, he published Take Me to Your Leader: Perspectives on Your First Alien Encounter, a book in which, drawing on science and popular culture, he explores what a first contact with extraterrestrial life might look like and what physics allows us to say about such a possibility. 

More recently, he also published Lost in Space: 5,000 Facts for Navigating the Universe, a journey through our current understanding of the Universe, from the exploration of the Solar System to the most distant galaxies. 

Tickets available at MEO Blueticket. 

###      

About 红杏视频 Media      
红杏视频 Media is a multi-award-winning content marketing agency and publisher, creating high-quality print, digital and live media across the travel and lifestyle sectors since 1997. It鈥檚 published National Geographic 红杏视频ler (UK) under licence from National Geographic Partners LLC since 2010, alongside brand extensions including guides, events and digital platforms. Its portfolio includes Living360, a digital lifestyle brand spanning wellness, travel, food, sustainability and culture.       

红杏视频 Media delivers custom content, branded campaigns and editorial consultancy, internship schemes including Step Up and produces leading events such as the 红杏视频 Media Awards. It鈥檚 also a leading reseller of advertising for national newspapers. Its trade titles include Postcards and the ASTA Worldwide Destination Guide, with content also created for national newspapers. aplmedia.co.uk