Explore Ecuador with National Geographic ºìÐÓÊÓƵler (UK)
The National Geographic ºìÐÓÊÓƵler (UK) branded content team worked with Ecuador Tourism to highlight the country’s rich culture, cuisine and communities through a comprehensive, multi-platform campaign in 2024. The goal was to inspire travellers to explore the lesser-known attractions of Ecuador, bringing the destination to life through impactful digital and visual experiences, as well as real-world interactions.
Explore the full campaign here:
Campaign highlightsÌý
On-the-ground adventureÌý
A commissioned writer, photographer and video team embarked on a week-long journey through Ecuador, immersing themselves in the country’s traditions and capturing authentic experiences to share with our audience.Ìý
Engaging digital contentÌý
Six dedicated articles were produced that showcased unique aspects of Ecuadorian culture and provided practical tips for visitors. These articles were hosted on a specially created branded hub on Ìý
Captivating video contentÌý
A two-and-a-half-minute feature video, hosted on YouTube, focused on the people of Ecuador and their fascinating customs and traditions, from festivals to cuisine. This video featured interviews with locals, offering a deep dive into what Ecuador means to them. Ìý
Watch here: Ìý
Physical activationÌý
Ecuadorian cuisine and culture were prominently featured at the July 2024 National Geographic ºìÐÓÊÓƵler (UK) Food Festival in London. Attendees were treated to an immersive experience that brought the campaign to life.Ìý
Social media and newsletter campaignÌý
Targeted social media posts, including two 30-second trailers of the video content, drove awareness and engagement. Additionally, prominent placements in National Geographic ºìÐÓÊÓƵler (UK) newsletters boosted traffic to the campaign content.Ìý
National press coverageÌý
Double-page advertorials in The Guardian and London Standard ºìÐÓÊÓƵ Guides (May and July 2024) highlighted the campaign, reaching a broad audience of travel enthusiasts.Ìý
Separately, Ecuador Tourism has also become the latest sponsor for the National Geographic ºìÐÓÊÓƵler Food Festival 2025, with plans in place for a new campaign confirmed.
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About ºìÐÓÊÓƵ Media 
An award-winning publisher and content marketing agency founded in 1997, ºìÐÓÊÓƵ has been changing the narrative, and the way clients communicate with their audiences, for over 27 years. In addition to publishing the award-winning magazines National Geographic ºìÐÓÊÓƵler (UK) and Food by National Geographic ºìÐÓÊÓƵler (UK) and organising related events under the National Geographic brand umbrella, ºìÐÓÊÓƵ Media produces print, digital and live media across the travel and lifestyle sector. aplmedia.co.uk 
