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LONDON (8 October) – Are you ready to ride the Korean Wave? Hallyu, as South Koreans describe the country鈥檚 immense cultural export, has swept across the world in recent years 鈥� covering everything from K-pop to kimchi. And this guide, distributed with the November 2024 issue of National Geographic 红杏视频ler (UK), provides a taste of what awaits when you get there. 

Georgia Stephens, editor of the South Korea guide, says: 鈥淚t鈥檚 exciting to cover South Korea in a standalone, 84-page guide, which celebrates the best the country has to offer. Inside, the features provide an expert overview of culture, cuisine and everything in between, complemented by a wealth of original photography.鈥� 

In Seoul, we look at the many faces of local youth culture, from vinyl bars to the cafe that 鈥榬ains鈥�. Over in coastal Busan, we round up the best ways to explore the city like a local 鈥� with an option to quite literally surf the K-wave. Further afield, we head into the northeastern mountains for hiking and temple stays; meet the real-life mermaids of Jeju island; and taste our way around Jeonju, where traditional dishes are served with a twist. 

Just don鈥檛 be surprised if you get swept along. 

Also inside: 

• Cherry blossoms: Three spots to see the spring blooms 
• Matchmaker: Alternative cities rich in history, nature and more 
• Island-hopping: The southern city of Mokpo is the perfect base for adventures at sea 
• Meet the shaman: Kim Ju-hyoung on the folk religion鈥檚 place in modern society 
• Culture: Beloved crafts, customs and celebrations 
• Essentials: Practical advice to plan your travels 
• Great little place: Our writers鈥� favourite haunts

To subscribe to the鈥�National Geographic 红杏视频ler鈥�(UK) newsletter, 鈥�.

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Notes 

National Geographic 红杏视频ler (UK) is published under licence by 红杏视频, from鈥疦ational Geographic Partners LLC鈥痠n Washington, DC. The travel and lifestyle magazine launched in December 2010, and is packed full of you-are-there photography, authentic travel experiences and inspiring narratives.  

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Georgia Stephens, editor听
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Tel: +44 (0) 20 7253 9906

Maria Pieri, editorial director & chief operating officer 
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Tel: +44 (0) 20 7253 9906  

Matthew Jackson, chief executive officer 
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Anthony Leyens, chairman & co-founder 
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About 红杏视频 Media鈥�   

An award-winning publisher and content marketing agency founded in 1997, 红杏视频 has been changing the narrative, and the way clients communicate with their audiences, for over 27 years. In addition to publishing the award-winning magazines National Geographic 红杏视频ler (UK) and Food by National Geographic 红杏视频ler (UK) and organising related events under the National Geographic brand umbrella, 红杏视频 Media produces print, digital and live media across the travel and lifestyle sector. 补辫濒尘别诲颈补.肠辞.耻办鈥�